Having written 237 posts for Linkedin during 2020 (in addition to the hundreds written in previous years) I have summarised and updated what I have learned so as to help you maximise the engagement and reach of your posts on Linkedin in 2021. I can also offer you a key piece of
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This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have a profile, I am in
I was shocked to realise that it's over two years since I last wrote about Linkedin on this blog. Given its value to accountants I thought I'd offer a quick update. What follows is taken from the start of my talks about using Linkedin to stand out and win more business. I
This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have a profile, I am in some groups
Well over a hundred accountants responded to a recent short survey in which I invited them to summarise their biggest challenge using Linkedin back in 2014. Following the survey I arranged a webinar for accountants which I ran with Mark Perl. Almost 100 accountants were online. Feedback both during and afterwards was very positive. Mark
A trainee accountant I know had just heard that I'd been speaking about Linkedin at an accountancy firm's away day. He was amazed that a firm would need this as, in his words, "Linkedin is just like Facebook isn't it?" This is a common misconception, fuelled in part by surveys and articles that reference Linkedin
I'm a big fan of Linkedin as it can be a very effective online business networking tool. I always wince when I hear it being spoken of as a social networking site in the same breath as facebook, twitter and pinterest. It's quite distinct and, in my experience, is generally used in a very different
If you are on Linkedin you will get connection requests from people you don't know. And you will also get plenty of bland connection requests from people you're not sure whether or not you know. It's very tempting to treat such connection requests in the same way as other unsolicited messages. But that would be
It's hard to find anyone with a good word to say about Linkedin endorsements. I have been very critical of them myself. In this post I will summarise what the fuss is all about, share some related tips and then end by explaining what I like about the facility. What is all the fuss
How did I get to have so many connections and does it mean anything? The first thing to stress is that I don't seek out or accept random connections. If anyone within my target audience sectors asks to connect with me, I agree and often send a personal note back. I also often send