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What can accountants do on Linkedin?

By |2020-11-20T14:01:35+00:00October 13th, 2020|Accountants, Linkedin|

This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have a profile, I am in

How can accountants use Linkedin for marketing purposes?

By |2020-11-20T11:02:20+00:00December 5th, 2017|Accountants, Business messaging and branding, Linkedin, Social Media, Sole practitioners|

This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have a profile, I am in some groups

Linkedin and Facebook. What’s the difference?

By |2014-06-03T09:30:39+01:00June 3rd, 2014|No longer current|

A trainee accountant I know had just heard that I'd been speaking about Linkedin at an accountancy firm's away day. He was amazed that a firm would need this as, in his words, "Linkedin is just like Facebook isn't it?" This is a common misconception, fuelled in part by surveys and articles that reference Linkedin

My Linkedin ‘Pom-Pon’ stick

By |2014-04-03T19:10:35+01:00April 3rd, 2014|No longer current|

I'm a big fan of Linkedin as it can be a very effective online business networking tool. I always wince when I hear it being spoken of as a social networking site in the same breath as facebook, twitter and pinterest. It's quite distinct and, in my experience, is generally used in a very different

The worst thing to do when you get a bland Linkedin connection request

By |2014-03-18T09:02:06+00:00March 18th, 2014|Conversational impact, Linkedin, No longer current, STANDING OUT|

If you are on Linkedin you will get connection requests from people you don't know. And you will also get plenty of bland connection requests from people you're not sure whether or not you know. It's very tempting to treat such connection requests in the same way as other unsolicited messages. But that would be

What I like about Linkedin endorsements

By |2019-01-08T09:03:09+00:00October 22nd, 2013|Linkedin|

It's hard to find anyone with a good word to say about Linkedin endorsements. I have been very critical of them myself. In this post I will summarise what the fuss is all about, share some related tips and then end by explaining what I like about the facility. What is all the fuss

I have thousands of Linkedin connections – so what?

By |2019-05-08T19:21:18+01:00July 25th, 2013|Linkedin|

How did I get to have so many connections and does it mean anything? The first thing to stress is that I don't seek out or accept random connections. If anyone within my target audience sectors asks to connect with me, I agree and often send a personal note back. I also often send

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