Mark is one of the most active accountancy trained bloggers, tweeters and contributors to online media. He has been sharing his tips and advice for ambitious professionals in this regard since 2008. His twitter tips are one of the most popular pages on this website. And his masterclasses are always well received. The next will be in London on 2nd October 2012. Full details here.
There are SOME good arguments for getting engaged in social media. But it’s not for everyone. The main misconception is that it’s a low cost way to market and promote your practice. Plenty of accountants make this mistake and try to use social media to broadcast their marketing messages. However, those that start like this typically give up after a short while – disillusioned with the medium, when it’s actually their messages that were failing. The saddest thing is that this mistake is often perpetuated by marketing and social media ‘experts’ whose generic advice and assumptions create false expectations as to what can be achieved in the short-term.
Do get in touch if you would like Mark to explain ‘Social media – without the hype’ in-house at your firm, conference or seminars. His contact details are on the right of this page.
In summer 2011 one delegate at the ICAEW Social Media for Business conference described Mark as: “The definitive voice for practitioners on social media matters”. In March 2012, Sally Percy, erstwhile editor of Accountancy Magazine, wrote that Mark is “probably the most socially networked accountant in the UK” and “ also probably this country’s leading authority on social networking for accountants.”
Mark has written extensively on the subject of social media for AccountingWeb, Accountancy Age, Accountancy and on his blog for ambitious accountants. You can see the latter under the ‘online networking’ category of the blog.
Mark’s specific advice and tips re twitter together with direct links to help you get started can be found on this page.