Mark is one of the most active accountancy trained bloggers, tweeters and contributors to online media. He has been sharing his tips and advice for ambitious professionals in this regard since 2008. His twitter tips are one of the most popular pages on this website. And his masterclasses are always well received. There are two coming up on 23 February 2012. Full details here.

There are SOME good arguments for getting engaged in social media. But it’s not for everyone. The main misconception is that it’s a low cost way to market and promote your practice. Plenty of professionals make this mistake and try to use social media to broadcast their marketing messages. However, those that try this typically give up after a short while – disillusioned with the medium, when it’s actually their messages that were failing.

Do get in touch if you would like Mark to explain ‘Social media – without the hype’ in-house at your professional firm, conference or seminars. His contact details are at the top right of this page, just beneath the menu bar.

In summer 2011 one delegate at the ICAEW Social Media for Business conference described Mark as: “The definitive voice for practitioners on social media matters”.

Mark has also written extensively on the subject of social media for AccountingWeb, Accountancy Age, Accountancy and on his blog for ambitious professionals.  You can see the latter under the ‘online networking’ category of the blog.

Mark’s specific advice and tips re twitter together with direct links to help on getting started can be found on this page.