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The 3 factors that will determine your social media success

May 7, 2013

Tweet It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You need to have key business focused targets. It may be that you want to raise your profile and to become a go-to person for media comment in your area of expertise. Perhaps you want to keep in touch with [...]

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Online profiles – make sure yours isn’t boring

March 25, 2013

Tweet Online profiles are everywhere now. They appear on many firms’ websites, on social networking sites and on Linkedin. Actually pretty much all of the points below apply equally to any printed profile or CV you might produce too. When you’re writing yours please don’t focus on the boring stuff – where you were born, what you did at school or college or your first few jobs (unless you’re very young and they are all still relevant). Focus instead on the recent stuff, the relevant stuff and how what you do can make a difference. [...]

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How much time does it take to be active on social media?

April 27, 2012

Tweet I was asked recently how I allocate my time across all of the social media with which I am involved. I guess this might be of interest to others so thought I’d blog my response. I then found that I drafted a blog post along these lines around 18m ago. It’s interesting (to me at least) to note the differences in my replies today as distinct from back then. I should stress that I have no daily or weekly targets and the actual time spent depends on what’s happening, my work priorities and the [...]

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5+ reasons I don’t recommend Google+

October 18, 2011

Tweet I often speak on Social Media to business people (generally accountants and suppliers to accountants). But I don’t talk about Google+ Here’s why: 1 – It is too new: I do not think that my audiences need to be at the forefront of the newest social media fads. IF Google+ becomes an established alternative to LinkedIn for professional business audiences THEN I will discuss it in detail during my talks. Until and unless THEIR target audiences (clients, prospects and referrers) are engaged on Google+ there is no need for them or me to spend [...]

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