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The 3 factors that will determine your social media success

May 7, 2013

Tweet It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You need to have key business focused targets. It may be that you want to raise your profile and to become a go-to person for media comment in your area of expertise. Perhaps you want to keep in touch with [...]

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Online profiles – make sure yours isn’t boring

March 25, 2013

Tweet Online profiles are everywhere now. They appear on many firms’ websites, on social networking sites and on Linkedin. Actually pretty much all of the points below apply equally to any printed profile or CV you might produce too. When you’re writing yours please don’t focus on the boring stuff – where you were born, what you did at school or college or your first few jobs (unless you’re very young and they are all still relevant). Focus instead on the recent stuff, the relevant stuff and how what you do can make a difference. [...]

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Nine career related tips re accountants’ use of facebook

November 26, 2012

Tweet One of the talks I presented at Accountex last week was titled: Harnessing the power of social media for career success. Much of this talk was an adaptation of my more general articles, blogs and talks on social media. However, there were a number of completely new elements including some key tips re facebook – which I have summarised below. Why, you might ask, did I reference facebook during the talk. Surely I would have focused on Linkedin – the online Business networking site. I did. But, the ubiquity of facebook means [...]

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How successful are the big firms’ experiments with social media?

July 13, 2012

Tweet A new report suggests that most of the biggest firms are wasting their time and are not creating enough of a buzz through their social media activities. The report from Flagship Consulting (a PR consultancy) “used a number of tools” to “measure brand activity” across twitter, facebook and firms’ websites and blogs. The tools that Flagship reference are Hubspot’s marketing grader, Klout and PeerIndex. I questioned the methodology of PeerIndex recently after it recently ranked me in the top 40 finance tweeters in the UK. (Today it has me as 30th). I [...]

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How much time does it take to be active on social media?

April 27, 2012

Tweet I was asked recently how I allocate my time across all of the social media with which I am involved. I guess this might be of interest to others so thought I’d blog my response. I then found that I drafted a blog post along these lines around 18m ago. It’s interesting (to me at least) to note the differences in my replies today as distinct from back then. I should stress that I have no daily or weekly targets and the actual time spent depends on what’s happening, my work priorities and the [...]

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Social media policies for accountancy firms (part two)

February 15, 2012

Tweet This is the second of a two-part blog post in which I set out some practical, commercial and informed thoughts re social media policy making for accountancy firms. Part one is here. Let’s start here with a couple of bizarre practices I have heard that some ill-informed firms have attempted to implement as regards Linkedin. “We don’t want you to connect with clients” – This is normally due to the fallacious fear that such connections would reveal the firm’s client base to other firms of accountants who could seek to poach them. This [...]

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Social media policies for accountancy firms – think MLR (part one)

February 15, 2012

Tweet I was interviewed recently to provide my views as regards social media policies that accounting firms might wish to institute in-house. I’ve summarised the key points I made and spread them over a couple of blog posts. Part one below. Part two later today. There are two very different issues here. The first is the extent to which the firm wishes someone to tweet or post other social media updates on its behalf. That’s a marketing related question – and one that most firms get completely wrong. Without side-tracking, let me just reiterate a point [...]

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Examples of good facebook pages for accountants

September 12, 2011

Tweet As part of my focus on how accountants can use social media I have not, to date, paid much attention to Facebook. I do compare key features and benefits of facebook with other social media sites during my talks and articles but that’s about it. My gut tells me that spending BUSINESS time on facebook might be worthwhile for some accountants. But only if you focus on certain niches – such as inheritance tax, landlords, the newly self employed or business start-ups. I’m not convinced but, as always, I’m willing to be persuaded – [...]

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