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Social media – No hype

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There are only two types of social media….

One that works for you….. and One that doesn’t work for you One that you enjoy…. and One that you find a chore One that is Social…. and One that is Anti-Social One that is random…. and One that is focused One where your profile photo enables people to recognise you when they meet you…. and One with a pretty pointless photo or logo. One where you determine how best to achieve YOUR objectives…. and One where you copy other people who may have different objectives One where your activities are focused on sharing to help [...]

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Is twitter for me? Ten NON-business reasons to be on twitter

Until you start tweeting it’s hard to get to grips with what it’s all about. And it’s even harder to decide if it’s something you would want to do. The media make twitter seem almost ubiquitous and yet you struggle to see why you would want to join in. It all seems so pointless. It isn’t and I’ve addressed this fallacy before. You may also have seen marketing focused explanations of the (alleged) business benefits of twitter. I will address some of these ideas in subsequent blog posts – without the hype! First though I [...]

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Can I use Linkedin for promotional purposes?

The other day I was asked the following: I’ve established a group – no members yet, though I’ve yet to invite them! What I plan to do initially (and see how it goes) is each month to send out say three topical points – and invite comments. Is it in order then at the end to give the dates of my next seminars and webinars, for the benefit of anyone who might want to give them a go? Or is that somehow frowned upon, as advertising? It was said to me today that it might be. [...]

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With Social Media you need to decide WHY and then HOW

More and more people are experimenting with social media. I say ‘experimenting’ as all too often there is no real strategy behind the activity. Many accountants, for example, simply buy into the ‘hope’ that their social media activity will lead to more clients. It’s rarely as simple as that. Whatever you might have heard about social media the same principles apply as to any other new business related activity you might wish to explore. You first need to determine WHY you want to do this. Only then do you need to start working out HOW to [...]

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5+ reasons I don’t recommend Google+

I often speak on Social Media to business people (generally accountants and suppliers to accountants). But I don’t talk about Google+ Here’s why: 1 – It is too new: I do not think that my audiences need to be at the forefront of the newest social media fads. IF Google+ becomes an established alternative to LinkedIn for professional business audiences THEN I will discuss it in detail during my talks. Until and unless THEIR target audiences (clients, prospects and referrers) are engaged on Google+ there is no need for them or me to spend time on [...]

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The key equation re Social Media for accountants

Here’s a slide I prepared for recent talks about Social Media for Accountants. I reference it after I note the desire that an increasing number of firms have to experiment with social media. Whoever takes responsibility for your social media activity could be doing something else. So you need to determine whether the time spent on social media could be spent more productively. This is true whether it is you, a colleague, someone in your marketing department or a third party consultant ‘doing’ your social media work for you. Let’s imagine that you ask Harry to [...]

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Social Media for Accountants – Why Bother?

This was the topic I was asked to speak about at yesterday’s Cloud Accounting conference run by Cloud Advocates (David Terrar and Richard Messik). A couple of hours before I was due to speak I posted a tweet: Any accountants who’d like a mention during my talk @ #clouda21 , please answer the Q: Why should accountants bother with social media? This was retweeted a couple of times and I received far more responses than I would ever have expected. I’ve posted most of them below with, in some cases, my observations. [...]

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Examples of good facebook pages for accountants

As part of my focus on how accountants can use social media I have not, to date, paid much attention to Facebook. I do compare key features and benefits of facebook with other social media sites during my talks and articles but that’s about it. My gut tells me that spending BUSINESS time on facebook might be worthwhile for some accountants. But only if you focus on certain niches – such as inheritance tax, landlords, the newly self employed or business start-ups. I’m not convinced but, as always, I’m willing to be persuaded – by evidence [...]

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A practicing accountant confesses that twitter doesn’t work (for him)

An unnamed accountant has written the following confession for AccountancyAge. It accords with my perception of the position many firms of accountants are in or will find themselves in: Having spent a great deal of time and effort on new social media methods of marketing it was a happy day when we recently acquired a client originating from Twitter. We have had lots of initial enquiries, loads of conversations, even a few meetings but to finally sign up an actual client was a real joy. A couple of us within the firm have been so [...]

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Measuring activity and influence on social media

I apologise to those readers who have no interest in social media. I completely understand your disinterest. You may even be right – for the moment anyway – but it’s also clear that more and more professionals are expressing an interest in social media. If you’re active on twitter for example you may have noticed a capital K in a little red box followed by a number, appearing alongside each of the twitter names in your twitter stream. This is their ‘klout’ number. Klout is NOT really an indicator of anything beyond RELATIVE involvement in social media. [...]

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Mark Lee – in brief

Mark Lee FCA CTA (Fellow) is Chairman of the Tax Advice Network, Head of the Tax Director Network and a past Chairman of the ICAEW’s Tax Faculty.
You can contact Mark on 0845 003 8780 or by email
SOCIAL MEDIA without hype

Join Mark on 24th May 2012 to learn about how to get more business value from twitter and social media (am) and from Linkedin (pm). Full details above.
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Welcome
Blog – ambitious professionals
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Social media – No hype

Mark Lee – in brief

SOCIAL MEDIA without hype

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