Some professional advisers, such as accountants, claim that they secure much of their new work through word of mouth referrals. This suggests that clients are making positive comments about them. They may do that if they’re particularly happy but in the … Read More
Mark Lee has been a regular blogger here since 2006. His blogging topics, articles and books all contain insights, tips and advice for professionals who are determined to be more successful.
You can now choose which of two main headline themes you want to follow. All Mark’s blog posts are categorised as being related to helping you to STAND OUT or to help Accountants keen to achieve greater success.
This is for professionals who want to have more impact, to win more work and to be better remembered, referred and recommended.
This is for accountants who are determined to be more successful whether they are running a practice, starting a practice or are an employee in practice. The blog contains much in the way of strategic advice, career advice and common sense advice. Many of the STAND OUT blog posts also appear on the Accountants’ Blog.
Let’s keep in touch!
The purpose of sharing what follows is the lessons that I hope become apparent. I have no desire to embarrass anyone so I am not identifying the client, the firm or the partner concerned. That’s not the point. Background Last … Read More
Not everyone wants to STAND OUT in the traditional sense. Often we assume that you need to be an extrovert to STAND OUT, and that it’s necessary to dress in a distinctive way and to be supported by bright and … Read More
An accountant I know inherited his practice from his father and still acts for many of the same clients. He feels he owes them some loyalty and support even though they do not fit the profile of the practice he has … Read More
It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they … Read More
The question of how to set professional fees is an old one. I’ve talked before about easyjet pricing and referenced the way that we pay upfront for most forms of transport and holidays. But we are not used to doing this … Read More
One of the 7 ways in which professionals can look to STAND OUT from their peers is through their different experiences. Everyone’s experiences are unique. One of the keys though is to ensure that the way you reference your experiences … Read More
This was the main topic for discussion at last month’s meeting of The Inner Circle for Accountants. Once again Members of The Inner Circle benefited from the willingness they all had to share their experiences and insights during our round … Read More
How long do you need to spend on social media to build up a decent following, contribute effectively and secure a good level of engagement? I’m not sure much has changed over the years since I started to use social … Read More
This years’ Accountex conference and exhibition is set to be the biggest and best yet on 13th and 14th May 2015. They are expecting more than 5,000 attendees who will have a choice of 150 free seminars and over 175 … Read More