The question I was recently asked by an accountant was actually: “Is it better to have 500 small clients paying me £500 pa or 50 larger clients paying £5,000 pa?” A little background from the accountant concerned: “The reason behind … Read More
Mark Lee has been a regular blogger here since 2006. His blogging topics, articles and books all contain insights, tips and advice for professionals who are determined to be more successful.
You can now choose which of two main headline themes you want to follow. All Mark’s blog posts are categorised as being related to helping you to STAND OUT or to help Accountants keen to achieve greater success.
This is for professionals who want to have more impact, to win more work and to be better remembered, referred and recommended.
This is for accountants who are determined to be more successful whether they are running a practice, starting a practice or are an employee in practice. The blog contains much in the way of strategic advice, career advice and common sense advice. Many of the STAND OUT blog posts also appear on the Accountants’ Blog.
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I was intrigued by elements of the Accountancy Rich List 2015 published by economia magazine. The magazine itself, as distinct from the online list, contains pen portraits of ten of those on the list, described as “inspiring entrepreneurial chartered accountants”. … Read More
During the summer, at The Magic Circle, one of our more distinctive members gave a short lecture. Laura London stands out in a crowd even though she no longer wears the tight leather outfits she did a few years back. … Read More
I was amused by an email I received out of the blue this week and thought you might find it helpful to learn why. The salient part read: “At [ABC] we understand that social media is becoming more important in … Read More
One of the thousands of accountants with whom I am connected on Linkedin recently posted a link asking what did people think about his firm’s new website. I replied privately but thought I would share my feedback as it may … Read More
Some professional advisers, such as accountants, claim that they secure much of their new work through word of mouth referrals. This suggests that clients are making positive comments about them. They may do that if they’re particularly happy but in the … Read More
The purpose of sharing what follows is the lessons that I hope become apparent. I have no desire to embarrass anyone so I am not identifying the client, the firm or the partner concerned. That’s not the point. Background Last … Read More
Not everyone wants to STAND OUT in the traditional sense. Often we assume that you need to be an extrovert to STAND OUT, and that it’s necessary to dress in a distinctive way and to be supported by bright and … Read More
An accountant I know inherited his practice from his father and still acts for many of the same clients. He feels he owes them some loyalty and support even though they do not fit the profile of the practice he has … Read More
It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they … Read More