This is a guest blog provided by Patrick McLoughlin. In it he explains how sole practitioner accountants can become really clear as to who is a premium fee playing client. And, having done that, how you can then clarify your future marketing and business generation activities. As Patrick’s approach is much the same as mine I … Read More
Mark Lee has been a regular blogger here since 2006. His blogging topics, articles and books all contain insights, tips and advice for professionals who are determined to be more successful.
You can now choose which of two main headline themes you want to follow. All Mark's blog posts are categorised as being related to helping you to STAND OUT or to help Accountants keen to achieve greater success.
This is for professionals who want to have more impact, to win more work and to be better remembered, referred and recommended.
This is for accountants who are determined to be more successful whether they are running a practice, starting a practice or are an employee in practice. The blog contains much in the way of strategic advice, career advice and common sense advice. Many of the STAND OUT blog posts also appear on the Accountants' Blog.
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An increasing number of sole practitioners are experimenting with twitter. Some quickly conclude or believe instinctively that twitter could be a huge waste of time. And yet some also talk about how they have used twitter to secure new clients or otherwise found it to be a useful source of knowledge and information. What follows … Read More
Ok, maybe not real ‘commandments’ and maybe they are relevant to a wider audience than sole practitioners. Either way I hope you’ll nod as you look through the list. I suggest you aim to pick out one or two where you know you could do better. And then focus on what you could do to … Read More
Let’s start with a truism. No accountants complain that their clients are paying them too much. Conversely there are five main reasons why accountants think their clients are paying too little: 1. They haven’t put the basic fee up to a commercial level; 2. They don’t charge more during their busiest period; 3. They haven’t … Read More
Let’s be realistic. If you did some work for a client but they weren’t happy because you made a big mess of it, would you insist on charging them extra to correct your mistake? I hope you wouldn’t even consider trying to charge extra to resolve a mistake of your own making. To my mind this … Read More
Many accountants claim that they secure much of their new work through word of mouth referrals. This suggests that clients are making positive comments about their accountants. They may do that if they’re particularly happy but in the same way any unhappy clients will be quick to complain about their accountants. I’ve heard a large … Read More
Press Release Renowned accountants’ mentor and commentator, Mark Lee, has teamed up with a Tokyo University for what he is calling an outsourcing knowledge experiment. This new service is quite distinct from Microsoft’s recently announced holoportation which uses different technology. Using a simpler Japanese originated smartphone app, accountants will be able to have a hologram … Read More
Too many accountants struggle to distinguish themselves from their competition. This is a shame as it is what makes each of us different that makes us memorable and the reason why clients engage us. Challenge this if you must. Tell me that no one cares about anything other than price. If that’s what you believe … Read More
A research student asked me this question and, after drafting a short reply, I have now expanded my response as it may be of wider interest: “As regards how much of my business comes from social media, forgive me but the question is too simplistic. Social media is never a source of business for me. … Read More
Some years ago I spent a lot of time with a lovely guy* whose focus was team building in larger businesses. One day he asked if I would introduce him to my contacts in a specific company he was targeting and where I had worked previously. I took a deep breath before answering him honestly. … Read More