Accountants are all too used to being characterised as ‘boring’. Maybe some fit the sterotype. In other cases the epithet is more down to the perceived boring nature of accounting and auditing.
One reason so many accountants are seen as boring is precisely because we enjoy doing the boring old stuff that clients don’t like to do themselves. It’s partly what people expect from their accountant – “She’s someone who does all the stuff I don’t like. It’s boring. Accountants like it therefore accountants are boring.” But of course we’re not, are we?!
It doesn’t help that so much of what we do is backwards looking. Many people therefore see us as Historians and if they find history boring, as many people do, then, by definition, accountants are boring too.
They are often thinking not about us as people but more about what they think we do all day. We check numbers, details and tax rules. We must be methodical, detail focused, punctilious, cautious and predictable?. We give the impression of understanding a load of complex rules and concepts.
Alternatively we could find ways to disabuse people of the idea that dealing with Boring Stuff makes us boring people. We have to reveal our personalities and core behaviour traits.
How do you do this?