Mark Lee - all about accountants | 2012 April

How much time does it take to be active on social media?

April 27, 2012

Tweet I was asked recently how I allocate my time across all of the social media with which I am involved. I guess this might be of interest to others so thought I’d blog my response. I then found that I drafted a blog post along these lines around 18m ago. It’s interesting (to me at least) to note the differences in my replies today as distinct from back then. I should stress that I have no daily or weekly targets and the actual time spent depends on what’s happening, my work priorities and the [...]

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8 ways to avoid wasting time when pitching for work

April 20, 2012

Tweet I offer the following from three perspectives: 1 – That of an ex-partner in two large firms of accountants where I was repsonsible for writing pitches and fronting bids; 2 – That of the deputy treasurer of a large charity where I have been on the receiving end of 10 face to face pitches by different firms of accountants over the years; and 3 – That of an independent adviser who has researched the subject in more detail in recent years since I stopped having to present formal pitches. But I do often make [...]

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Are your clients standard, super or suspect?

April 12, 2012

Tweet Your clients probably fall into one of 3 categories. Do you make the implicit assumption this supports? 1 – Standard Those who will never want you to do anything different from what you already do each year. Or would be unprepared to pay a decent fee for any additional services and advice. 2 – Super Those who assume that as you are their accountant you can advise them on anything and everything vaguely related to their finances, tax, accounts and business. As and when they ever need anything out of the norm, you are [...]

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Five misconceptions about twitter caused by poor media reporting

April 4, 2012

Tweet This post started life as the second part of an item intended to explain twitter to novices. In that piece I suggested that the first thing to note is that twitter is an information resource. Unless you are obsessed with celebrities, politics, sports or brands, nothing in the media is likely to tempt you to find out more about twitter. My friends (see previous post) don’t care about the cult of celebrity (‘selebs’). My friends also aren’t interested in getting insights into what politicians are doing before the stories are reported by [...]

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A brave accountant admits he needs help and asks for it.

April 2, 2012

Tweet An accountant approached me last week to ask whether any of the members of my Tax Advice Network would be willing to work with his practice on a regular basis? The answer was ‘yes’. The background to this accountant’s question was not uncommon. What I admired however was his desire to address the issue. And I was pleased he had chosen to ask for my input. It wouldn’t be appropriate to identify the practice but the following broad summary suggests his situation is far from unuusal: He is in his forties and has [...]

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8 ways to avoid wasting time when pitching for work

Are your clients standard, super or suspect?

Five misconceptions about twitter caused by poor media reporting

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