How to condense everything you know on a subject into 10 minutes? My approach has long been to use acronyms to give me some focus and structure. Here’s the one I’ll use for this talk:

S – Social vs Anti-Social – As explained here

O – Objectives - Be clear on WHY before you start worrying about HOW

C – Consistency - What will your target audience be interested in?

I – Identify yourself (profile and photo) – See point one on my 20 top twitter tips

A – Advertising is a turn-off – As explained here

L – LinkedIn vs twitter and facebook – I compared them here

M – Marketing – It’s Social MEDIA not Social MARKETING

E – Educate, stimulate, emulate – Entertain is good too.

D – Dare to be different – But, how different do you need to be?

I – Ignore the Idiots – Don’t Interact with them. Unfollow them, Unconnect from them

A – Allow time - It’s not free and you won’t become successful overnight. Is it worth the time?

NB: On 23rd February 2012 Mark is speaking at two half day masterclasses in London addressing (respectively) The ‘Why bother?’ side of social media and The ‘How to?’ side of social media. You can attend either or both. Full details here.