One that works for you….. and

One that doesn’t work for you

One that you enjoy…. and

One that you find a chore

One that is Social…. and

One that is Anti-Social

One that is random…. and

One that is focused

One where your profile photo enables people to recognise you when they meet you…. and

One with a pretty pointless photo or logo.

One where you determine how best to achieve YOUR objectives…. and

One where you copy other people who may have different objectives

One where your activities are focused on sharing to help or entertain others…. and

One where your activities are focused on selling and promoting your business

One where you follow real world focused advice…. and

One where you act by reference to assumptions made by self appointed social media experts

One where you are genuinely interested in other people…. and

One where you adopt a sales focused mentality

One that integrates with your other marketing activity…. and

One which becomes your only marketing activity

One that reaches your target audience…. and

One that reaches other social media advocates

One that is real…. and

One that is fanciful

One where you can post messages that remain private…. and

One where what you post can be seen by anyone

One that makes you money…. and

One that makes you friends

One where you really engage with other users…. and

One where you give the illusion of engaging with others (and vice versa)

One that involves you pursuing a Quality focused approach…. and

One that involves you pursuing a Quantity focused approach

One where your strategy is well thought through from the outset…. and

One where you pursue a succession of short-term tactics

One that you use to keep in touch with people you already know…. and

One where your main interactions are with people you don’t already know

One  where you ‘get it’… and

One where you don’t get it (yet)

One that is effective….and

One that is ineffective

Do please add your thoughts on this post in the comments box below

NB: On 23rd February 2012 Mark is speaking at two masterclasses in London addressing (respectively) The ‘Why bother?’ side of social media and The ‘How to?’ side of social media. Full details here.