Comments on: Do as you would be done by…. http://www.bookmarklee.co.uk/2009/12/15/do-as-you-would-be-done-by/ Tax specialist facilitator, speaker and writer. Fri, 27 Aug 2010 12:29:28 +0100 http://wordpress.org/?v=2.8.6 hourly 1 By: Dave http://www.bookmarklee.co.uk/2009/12/15/do-as-you-would-be-done-by/comment-page-1/#comment-464 Dave Tue, 05 Jan 2010 12:37:07 +0000 http://www.bookmarklee.co.uk/?p=1181#comment-464 I agree with the comment by Rob, although it is not impossible for an accountant to fix a car, or build a house, or run a telemarketing campaign (there is so much information available online these days that almost any task can be tackled by anyone) the huge difference is experience. An experienced mechanic, builder or telemarketer will often be be able to identify and solve a potential problem in their work due to experience alone. Another huge problem of running a telemarketing campaign in-house is surely motivation - I'm sure it's different being a telemarketer in a huge call-centre buzzing with activity than being stuck in the back office of an accountants practice. I agree with the comment by Rob, although it is not impossible for an accountant to fix a car, or build a house, or run a telemarketing campaign (there is so much information available online these days that almost any task can be tackled by anyone) the huge difference is experience. An experienced mechanic, builder or telemarketer will often be be able to identify and solve a potential problem in their work due to experience alone. Another huge problem of running a telemarketing campaign in-house is surely motivation – I’m sure it’s different being a telemarketer in a huge call-centre buzzing with activity than being stuck in the back office of an accountants practice.

]]> By: Rob http://www.bookmarklee.co.uk/2009/12/15/do-as-you-would-be-done-by/comment-page-1/#comment-447 Rob Tue, 22 Dec 2009 12:52:23 +0000 http://www.bookmarklee.co.uk/?p=1181#comment-447 Totally agree, people seem so reluctant to hear the professional advice that is often give to them. I would want to trust a professional to market my business in the same way I wouldnt get an accountant to fix my car, or build my house. Totally agree, people seem so reluctant to hear the professional advice that is often give to them.

I would want to trust a professional to market my business in the same way I wouldnt get an accountant to fix my car, or build my house.

]]> By: Shaun Gisbourne http://www.bookmarklee.co.uk/2009/12/15/do-as-you-would-be-done-by/comment-page-1/#comment-441 Shaun Gisbourne Wed, 16 Dec 2009 17:47:28 +0000 http://www.bookmarklee.co.uk/?p=1181#comment-441 What appears to be happening here Mark is that the accountant in question is having a hard time pin-pointing where his greatest difficulty lies: Using people to make phone calls to represent your business in cannon-fodder fashion without agreeing on a call approach is akin to commercial suicide. The accountant needs to recognise this is his professional credibility that he's putting on the line and be specific about: - For whom he does his most outstanding work - The sector(s) of business his clients are in - The geographical area he operates in - The precise problems, issues, concerns or situations he's resolving for them and how these originated. In other words, getting a precise handle on why people should use him. Only after getting this fundamental information ascertained should he embark on creating a simple call opening with a telemarketing professional. Even outsourcing has to be a collaborative effort to be a success sometimes and this is true of telemarketing where you place someone new at the front line of your business. Defining who does what is also vital, such as who sends emails and how many call attempts should be made to each organisation he wishes to research and speak to. Pulling no punches, if this man organised his accounting services in the same way he's organising telemarketing for his business then would you be recommending him? What appears to be happening here Mark is that the accountant in question is having a hard time pin-pointing where his greatest difficulty lies:

Using people to make phone calls to represent your business in cannon-fodder fashion without agreeing on a call approach is akin to commercial suicide. The accountant needs to recognise this is his professional credibility that he’s putting on the line and be specific about:

- For whom he does his most outstanding work
- The sector(s) of business his clients are in
- The geographical area he operates in
- The precise problems, issues, concerns or situations he’s resolving for them and how these originated.

In other words, getting a precise handle on why people should use him. Only after getting this fundamental information ascertained should he embark on creating a simple call opening with a telemarketing professional. Even outsourcing has
to be a collaborative effort to be a success sometimes and this is true of telemarketing where you place someone new at the front line of your business. Defining who does what is also vital, such as who sends emails and how many call attempts should be made to each organisation he wishes to research and speak to.

Pulling no punches, if this man organised his accounting services in the same way he’s organising telemarketing for his business then would you be recommending him?

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