Many accountants attend numerous formal networking events on a regular basis.  This can be very time consuming and it will be a waste of time if you set out with the intention of winning new clients and securing new leads from every event that you attend.

Effective networking involves developing profitable relationships and that takes time.

Do you have a networking strategy?

One approach is to find ways that can help speed up the process whereby new acquaintances move up the tree from simply knowing you, to liking you and trusting you.

And one way to do this is to focus on securing just a small piece of one-off work whereby you can prove yourself before seeking to establish a longer term relationship built around recurring compliance work.

What’s your networking strategy?